You lost me at 1.1.1.1

Creating detailed diagrams of information architecture is a requirement for working on any web site project; this is becoming common knowledge….right? So, how do you engage your client in this highly detailed process? The splitting of hairs, the content that doesn’t exist, the translation of brand and fuzzy functionality which converts into lines, squares and ovals, the black box of UX-Design.

Every situation is client dependent and getting them to digest the information placed in front of them should be the goal, a reaction is confirmation that everything is on track.